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The longer I live and the more I explore this world and its bloodstream of ideas, the more ways I discover that people are waiting for … and dreading … the big one.
When I was growing up, the first big one was thermonuclear holocaust at the hands of the Russians. I remember lying in bed dreading what the Russians were up to and wondering what I ever did to make them want to incinerate my dog and me. I was just a little kid. Of course, this was at a time in my youth when I believed that the United States of America would truly do no wrong. We were here to save the world. Only foreign countries did bad things, and God pledged allegiance to us.
By the time the Cuban Missile Crisis arrived, a new antagonist had stepped center stage—Satan! One of my very first girlfriends was a Jehovah’s Witness, and she (but mostly her mother) told me all about how we were all awaiting Armageddon, the battle royal between the meanies of hell and the angels of heaven. That would usher in the wonderful new world where you could happily play with rattlesnakes and lions in paradisical friendship.

If I were actually in control of my universe, I would merge friendship and business. I would treat my clients as friends. I would work for them as if I wanted to please them, because that’s exactly what I would want from people with whom I do business. I would knock myself out for their happiness because isn’t that what a great friend would do for you? Isn’t that what I would want?
This actually is the model I follow in my personal universe. I can’t really do it any other way because that is who I am. I come from a very service-oriented background. My father was a school superintendent and very much a humanitarian. Most of my jobs have been related to service. I don’t really have the genetics nor experience for ripping people off as a way of life.
As Jolene often says, “I want to make a living, not a killing.”





